Our SEO strategy followed an 11-month, full-funnel approach built to stabilize the website, increase authority, and drive commercial growth specifically for the UAE market. We began by fixing core technical issues, improving mobile load speed, implementing full Product & Review Schema, and resolving recurring “Out of Stock” errors through a rule-based redirect system that preserved link equity and eliminated harmful 404s. These fixes created a strong foundation for sustained ranking growth.
Next, we strengthened trust signals and authority by enhancing E-E-A-T across key pages, adding verified expert profiles, publishing 15 UAE-focused informational articles, and restructuring internal links to push authority toward the most valuable commercial pages. Finally, we optimized category and product pages for high-intent UAE keywords, corrected local directory listings (NAP), and improved conversions using trust-based messaging such as “Discreet Delivery” and “Cash on Delivery.”
Our technical overhaul and strategic content execution produced measurable, high-impact growth across all major SEO performance indicators. By stabilizing the site, fixing structural errors, and improving content depth, we unlocked a 65% increase in organic traffic and pushed multiple high-value keywords into the top 10 positions. This boosted both informational and transactional visibility, while improved SERP appearance through Rich Snippets contributed to a notable lift in click-through rate.
Commercial performance followed the same upward trajectory. Revenue attributed directly to SEO rose by 88%, driven by stronger rankings for UAE-based commercial terms and a smoother user path to conversion. Additionally, our technical interventions, including stock-handling automation and error cleanup, reduced the site’s overall error rate by 75%, creating a healthier foundation for long-term scalability.
