How Generated PKR 300,000+ in Revenue in Just 70 Days
Project Overview
Client: Yaqoob Wood Works Karachi
Industry: Woodwork: Doors, Windows & Custom Carpentry
Location: Karachi, serving all of Sindh
Service Provided: Meta Ads Management (Facebook + Instagram)
Campaign Duration: 70 Days
Client Overview
Yaqoob Wood Works is a trusted woodwork business based in Karachi, specialising in custom doors, windows, and a wide range of woodwork services for residential and commercial clients across Sindh. With years of hands-on craftsmanship experience and a growing reputation in the local market, Yaqoob Wood Works had the product quality and the team to scale, but lacked a consistent, reliable source of new customer inquiries.
Like many skilled trade businesses in Pakistan, they relied heavily on word-of-mouth referrals and walk-in customers. While this brought occasional work, it created unpredictable revenue with no consistent pipeline of leads. The owner wanted a dependable digital channel to generate steady inquiries from homeowners and builders across Sindh who needed quality woodwork done right.
That is when they partnered with Digi Business 360.
The Challenge
1. No Digital Presence Generating Leads
2. Highly Competitive Local Market
3. Unpredictable Revenue
Our Strategy
Step 1: Audience Research & Targeting
Before spending a single rupee on ads, we conducted thorough audience research to identify exactly who was most likely to hire Yaqoob Wood Works. Our targeting focused on:
- Location
- Demographics
- Interests
- Behaviors
We deliberately excluded job seekers and students to ensure every inquiry came from people with genuine purchase intent.
Step 2: Ad Creative & Copy Development
We developed ad creatives specifically designed to showcase the quality and craftsmanship of Yaqoob Wood Works. The creative strategy was built around three core angles:
Angle 1: Quality & Craftsmanship
Showcasing the finished product, beautifully crafted doors and windows, to appeal to homeowners who care about aesthetics and durability. Visuals featured close-up shots of woodwork details, clean finishes, and installed products in real homes.
Angle 2: Problem-Solution
Targeting homeowners mid-renovation with direct messaging: “Need quality doors and windows for your new home? Get custom woodwork delivered across Sindh.” This spoke directly to people in active buying mode.
Angle 3: Social Proof & Trust
Featuring completed projects and satisfied client references to build credibility, particularly important for a trade business where trust is the primary buying decision factor.
All creatives were optimised for mobile, where over 85% of Pakistani Facebook and Instagram users browse, with bold visuals, clear text overlays, and a direct WhatsApp call-to-action.
Step 3: Continuous Optimisation
Throughout the 70-day campaign, we monitored performance daily and made strategic adjustments:
- Paused underperforming ad sets and reallocated budget to top performers
- Tested multiple headline variations to identify the highest-converting copy
- Refined audience targeting based on which segments were generating the most genuine inquiries
- Adjusted scheduling to focus spend on peak engagement hours (8–11 AM and 7–10 PM PKT)
The Results
A PKR 17,000 investment generated over PKR 300,000 in revenue, a 17x return on ad spend in just 70 days. With a cost per lead of only PKR 36, Yaqoob Wood Works received 470+ genuine customer inquiries from homeowners and builders across Sindh, each one a real potential sale.
Key Takeaways
1. Meta Ads Work Exceptionally Well for Trade Businesses
Woodwork, carpentry, construction, and home services are among the highest-converting categories on Facebook and Instagram in Pakistan. Homeowners actively seek these services and are ready to inquire when they see quality work in their feed.
2. WhatsApp as CTA Removes All Friction
By making WhatsApp the primary call-to-action, we eliminated the biggest barrier between an interested viewer and an actual inquiry. In Pakistan’s market, people prefer to ask questions before committing, WhatsApp makes that feel natural and effortless.
3. Audience Exclusions Are as Important as Targeting
Removing job seekers, students, and irrelevant demographics from our targeting was critical to keeping lead quality high. Of 470+ conversations, the vast majority came from genuine buyers, not time-wasters.
4. Small Budgets Can Produce Extraordinary Results
PKR 17,000 is less than what many businesses spend on a single printed banner. With the right strategy, that same budget generated 470+ inquiries and PKR 300,000+ in revenue, proving that in digital marketing, strategy matters far more than budget size.
Client Testimonial
Pehle hum sirf word-of-mouth pe depend karte thay. Digi Business 360 ne humara kaam Facebook aur Instagram pe itna phailaya ke ab roz naye customers khud message karte hain. 70 dinon mein jo results aaye, woh humari expectations se kahin zyada thay.
Yaqoob Wood Works, Karachi
Start Generating Real Leads Today
Whether you own a woodwork business, a construction company, a home services brand, or any trade business in Pakistan, the same Meta Ads strategy that worked for Yaqoob Wood Works can work for you. At Digi Business 360, we specialise in building paid advertising campaigns that generate real leads, real conversations, and real revenue.